Our DNA


Thanks to the expertise and infrastructure of our partners the Otto Group and JD.com our roots clearly lie in establishing superior e-commerce solutions for the European and Chinese market. But with our know-how and network zitra brings brands and producers of any industry to the leading online sales channels worldwide.

Our Advantages


LOCAL

With local offices in China and across Europe, Zitra meets the local market requirements on all levels: language-, culture-wise and with respect to time lags.

INDEPENDENT

We have strong partners / investors, but we are completely independent and free to select our service partners and define the optimum and most prosperous sales channels.

RELIABLE

Bridging continents and cultures is not an easy game. As part of JD.com and the Otto Group, we ensure the highest level of professionalism and ethical standards.

DIRECT

Zitra offers a one stop solution that shortens the value chain by being one direct partner that offers everything from a single source.

EXPERTS

We have experts with decades of know-how in cross-border logistics, e-commerce, complex IT systems and sales in Europe and in China. We provide first-hand-expertise and an influential network.

FULL SERVICE

We take care of the complete process from the product to the consumer across all dimensions of data, fulfillment and financials. Together with our local partners Zitra provides consulting service and market know-how.

Our USP

What's the haps


Online commerce is characterised by its fast-moving nature. That's not only exciting but also holds great challenges for brands like you. We want you to understand the processes and therefore provide you with information we find helpful.

Learn more